Makeup For Ever Smoky Lash, L’oreal Extra Volume Collagen and KissMe Impact Frame & Curl Mascaras Reviews

November 29, 2012

I received a large response from my last mascaras review post, and many of you have given me a lot of suggestions on other drugstore mascaras. Thank you all! I have indeed purchased a lot based on your recommendations, and here are the three mascaras I have been using for the past 3 months – the Makeup For Ever Smoky Lash, L’oreal Extra Volume Collagen and KissMe Impact Frame & Curl Mascara.

To recap: I have stick straight lashes with medium volume and medium length (Asian standard..). I need my mascara to hold the curl (I use my Shu eyelash curlers), volumize and separate the lashes and to be smudge proof. I also use mascara on my lower lashes so preferably the brush of the mascara is easy to work with, without staining my skin, and is black enough to make my lashes pop.

1. L’oreal Extra Volume Collagen Plumping Mascara Blackest: This is a mediocre mascara for me. I like the brush which reminds me of the infamous DiorShow. The formula is on the dry side and is quite waxy, so it tends to clump my lashes but are fixable using an eyelash comb (I love mine which is by tweezerman!). It gives medium volume and length, holds the curl and stays put all day. Overall it is quite a satisfactory mascara but there is no aspect of it that blows me away.


2. KissMe Heroine Make Impact Frame & Curl Mascara: I am a big fan of the original KissMe Heroine Make Volume and Curl, so I was very excited to try out their newer version. It has a comb style, and the teeth is finely spaced so it separates the lashes amazingly. I absolutely hated this mascara when it was first opened, as the formula was so wet it made my lashes look spidery. I gave this mascara a second chance after letting it ‘dry’ for 2 months, and an amazing thing happened – it worked so well for my lashes as the result was even slightly better than my beloved Maybelline Falsies. It adds medium volume and length, but the unique comb just really helps to separate and fan out the lashes beautifully. It holds the curl all day without smudging, so a big thumbs up from me! I probably would repurchase this one, but the fact that I had to wait till it dries is off putting.


3. Makeup For Ever Smoky Lash Jet Black – Compared to the above two, this is a very dramatic mascara. It is ultra black and thickens the lashes a lot! The effect is more of a doll-like (thick and slightly clumpy lashes) rather than natural-but-better lashes effect. I like it because it is so black and I only needed a little bit on my lower lashes which really helps to open up my eyes. I only wish it had a better brush design for separation.


Whilst the quality of makeup is generally improving in newer releases, I think the overly saturated mascara market can be a little gimmicky with their newer inventions (ie. the 360 degree rotation brush). So I don’t keep track of the new mascaras, but if you have discovered any new ones that knock your socks off, please let me know!

{ 11 comments… read them below or add one }

Aminah November 29, 2012 at 9:21 pm

I must admit I have never tried a drugstore mascare,but that’s because I find Dior and YSL work really well for my lashes.I am intrigued by the Aqua smoky lash 🙂 Sounds amazing.


Regi November 29, 2012 at 9:30 pm

Always a big fan of your blog! Can you please do a review of the Giorgio Armani – Eyes to Kill Mascara?
Thank you muchly! ~Regi


Reika November 29, 2012 at 11:25 pm

Thank you! GA’s eyes to kill mascara will be in my next round of review 🙂


Linda November 30, 2012 at 11:24 am

I recommend Shiseido Nourishing Mascara Base as a base for maximum curl + Kiss Me Eye Makeup Maxi 3D Curl Long Heavy Rotation Mascara = 16 hours, no smudge, no flakes in sunny Brisbane. It is also possible to get that clean look that they have on the packaging too.


rena November 30, 2012 at 9:41 pm

because if your Maybelline Falsies mascara review :), that is the only one that I swear by now and will stock up from American drugstores, thanks so much!


Gina December 1, 2012 at 7:40 pm

I am an Asian too with the same kind of stick straight lashes, i too need a mascara that can hold curls and adds length. So far my favourite mascara has to be Majolica Majorca. Dont know if u have heard it before but it is from Japan, and i think it is own by shiseido. This mascara keep my lashes curl all day even in the high humidity country (singapore) that i live. And it is super waterproof so u need a strong remover but that doesnt bothers me. Another one that comes second for me is fairy drops. Both of these brands are not that expensive so that is a plus point. Hope this helps. 🙂


Maria January 9, 2013 at 4:04 am

I’m using the Kissme Heroine make volume and curl mascara too! I thought the formula was too wet also, but I learned a trick from watching youtube videos :P, it might seem like a waste of product but wiping off excess helped me achieve the natural look :D. I hope that helps 😀


Anon March 5, 2013 at 5:57 am

Urban Decay’s Big Fatty is the most amazing mascara i’ve ever tried (and i have doggedly straight, average lashes)


mulberrytea March 7, 2013 at 2:00 pm

Totally agree with you on the Kiss Me Heroine Make Impact & Frame mascara . . . I had the exact same experienced, hated it the first time I tried it and put the tube away for a few months. Afterwards, it got a lot better! Brings to mind Chanel Inimitable Intense mascara, which I also preferred after it dried out a bit (but it isn’t nearly as wet as the Heroine Make).

I’m thinking I should give the MUFE Smoky Lash Aqua a try, as one of my friends uses it and loves it as well. I’m really into saturated blacks these days, so it sounds like a good choice!


Crocus March 6, 2015 at 10:15 pm

Lovely review! I’m ginger and I have a bit straight lashes (I always use mac eyelash curler) I want to buy MUFE mascara but which one is better? Smokey lash or Smoky extravagant or Smokey Strecth? I don’t like waterproof formulas so which one is better gives volume and holds curl? Thanks!


alisha June 2, 2015 at 12:08 am

I absolutely hated the brush on smokey extravagant, it was a pain to work with and I do like big brushes sometimes…thankfully it was a sample but I was mad it wasn’t smoky lash because it is one of my favs. haven’t tried stretch but sounds like a lengthening mascara which I usually don’t end up liking. my lashes are curled naturally so I can’t speak for curl cuz I don’t curl them. I hate waterproof but I know my mother uses waterproof and the waxes hold a curl better. i really liked the l’oréal extra volume collagen when it came out, but it flaked terribly on me but i not sure if it was drying out but it didn’t seem dry.


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