Lancome Rouge in Love Lipsticks Reviews and Swatches – 322M Corail in Love and 340B Rose Boudoir

May 23, 2012

Lancome has released a new range of long-wear lipsticks Rouge in Love (you can get them here in the US). Each lipstick retails for $45 in Australia. The entire range is divided into 3 variations of pigmentation, referred to as a “mood” by Lancome. I bought:

– the lipstick in 322M Corail in Love , and it falls into the mood of Jolis Matins: “Pretty morning” ready-to-wear, and luminous fresh day shades that recreate daylight on the lips, for subtle and soft brilliance, due to the precious mother-of-pearl.

– the lipstick in 340B Rose Boudoir, and it falls into the mood of Boudoir Time: Trendy, punchy “it” shades that give color to the lips thanks to the intense contrasted mother-of-pearl. These shades offer an intense bright color reflection. Perfect to start the evening right.

I have skipped the most intense range as I thought the pigmentation was just way too rich for my liking – Tonight is My Night: Sophisticated, pure intense shades to give depth to lips and brighten a night out, for a deep lacquered effect and luminous color, thanks to gold mother-of-pearl.


I like to judge the makeup by its packaging, and unfortunately I do not like the packaging of Rouge in Love. I cannot really pinpoint the reason (maybe it resembles an aluminum tube..) but they just look cheap next to my arrays of other high end lipsticks.

Please note that the two lipsticks I bought look strikingly similar when they are side by side, but they show up completely different on my lips due to the difference in pigmentation.

322M Corail in Love is a foolproof peachy pink shade for everyday use without any shimmer. The formula is good but I won’t say it is blowing me away. It applies nicely, feels lightweight and non-drying and leaves a semi-satiny sheen to the lips. The lasting power does live up to my expectation, as I get to have 4-5 hours wear even while drinking in between. My only pet peeve is that I consider it as a full coverage lipstick (completely covers the natural colors of your lips), as opposed to what I expected which was a luminous finish. If I apply only a sheer wash of the color, it looks almost matte on my lips. In the swatch below I had to swipe it over my lips a few times to get a sheen.



340B Rose Boudoir is unique and beautiful. I can’t find any dupe of this from my stash of lipsticks. It shows up as a true warm neon pink on my lips. The pigmentation is rich and intense, but in the meantime it stills feel feathery light on the lips. I have not tried other shades in the Boudoir Time range, but I thought Lancome has given the perfect description for Rose Boudoir – it is young, trendy and punchy. One of those “IT” shades that will just make you the center of attention from the crowd. It will be my default “party shade” from now on! The phenomenal lasting power is truly cocktail proof.



Group Swatches:


{ 28 comments… read them below or add one }

Martha May 23, 2012 at 3:44 pm

Wow Rose Boudior will be on my list next. I am loving these lipsticks and already have Corail in Love.


diezlunas May 23, 2012 at 4:52 pm

Que preciosos son!!!!


Nelah@52newdays May 23, 2012 at 6:31 pm

I stumbled onto your blog while searching for some reviews on Tom Ford lipstick and totally like your beautiful FOTDs/Outfit posts and thorough reviews of products. Will come back for more.

Lovely colors of Lancome lippies.


Reika May 28, 2012 at 11:17 am

Thanks, you are so kind 🙂


Catarina May 23, 2012 at 6:38 pm

I adore your blog! Definitely my favorite regarding makeup and skincare (and believe me, I follow I lot of them! “My name is Catarina and I am addicted” lol). Because of you I can’t sleep thinking about La Mer products! You are beautiful! Kiss, Catarina, your fan from Lisbon (Portugal) <3
P.S. Hope to hear from you soon, because I love your posts!


Reika May 28, 2012 at 11:16 am

Thank you so much Catarina! You comment has made my day!!


Louise May 23, 2012 at 10:51 pm

Wow Corail in Love looks gorgeous with your skin tone! I wish I could pull off corals as well as you!


Walls May 24, 2012 at 5:23 am

Both shades look stunning on you, Reika! I have to admit that I don’t own a single piece of Lancôme makeup anymore. I tried a couple of their mascaras, but never felt the need to repurchase once I used them up. Since your makeup looks are so well coordinated, I am always tempted by your posts to grab the products you feature. I think I shall show some restraint here because I am contemplating one of the new Guerlain Shine Automatique lipsticks. I also bought the new Chanel bronzer Sable Rose a few weeks ago and am thinking about picking up Sable Beige too… Thanks for sharing!


Reika May 28, 2012 at 11:16 am

Thank you so much for the kind comment 🙂 Me too! I have never been that much into lancome makeup/skincare but for some reason this new lipstick range really caught my attention. I thought the colors and the packaging looked more fresh and young compared to their previous releases.


Daisy May 24, 2012 at 5:38 am

HI Reika,

Love love 340B on you!! BTW, what eye make up are you wearing in the pics. Love that too.

Daisy, hugs from San Francisco, CA


Reika May 28, 2012 at 11:10 am

Thanks Daisy 🙂 I’m wearing the suqqu blend eye shadow in HIMESANGO – my favorite e/s palette atm!


Megan May 24, 2012 at 12:56 pm

These colours both look gorgeous on you, love them!


Renee May 28, 2012 at 12:43 pm

Wow love your hair. Where did you have it maintained? Thanks x


Reika June 2, 2012 at 1:57 pm

Thanks Renne 🙂 I get Balayage done at Brad Ngata Ivy every few months.


Lakshmi May 29, 2012 at 4:26 am

Rei!!! You look so lovely in these colors, but my favorite of the 2 is Rose Boudoir, so face brightening and pretty! Your eyemakeup is really pretty too I particularly like the inner corner highlight you have on- what is it? Coincidentally I’ve been wearing MAC’s eye kohl in I Get No Kick (frm the Champale collection) as an inner corner and browbone highlight, It really stays put all day, and because it’s a pencil you can get the effect you have on by just drawing it on. <3


Reika June 2, 2012 at 2:09 pm

I love shimmery champagne colored eye liner pencil! Don’t you wish Chanel release one soon?!!!


Polished Pinay May 30, 2012 at 1:51 am

The shape of your lips is amazing. Those lipsticks look good on you. I’m so happy I stumbled upon your blog! 🙂


Chel June 1, 2012 at 12:59 am

The Rose Boudoir looks pretty on you! I just know I can never pull off that shade of warm pink. 🙁


wendy June 1, 2012 at 10:33 am

hi!!! could you please tell me what eye and cheek colors you are wearing? thankyou very much!!!


Reika June 2, 2012 at 1:49 pm

Hi Wendy I wore the Suqqu HIMESANGO eye shadow and the Lunasol Modelling Cheeks in EX03 Coral Pink. All have been reviewed in my blog.


Beautyincrisis June 4, 2012 at 10:25 am

I tested them on my hand at the counter and I love them!! I love the packaging and the texture and the range of colours!
340B is possible next buy;-)


popblush June 4, 2012 at 11:30 am

Ohhh So pretty! Rose in Love looks stunning on you. So youthful and flirty!! xx


inci gencer June 8, 2012 at 7:04 am

You look so natural,fresh and beautiful. I’ve just discovered your blog and found very interesting for a make-up lover as me 🙂


Larissa April 17, 2013 at 6:59 am

Thank you very much for your reviews with pictures of these lipsticks. The both shades look perfect on you!!!
Could you help me, please. What a lip-pencil (Lancome Le Lipstique) well match to the lipstick #340?


Crystal June 24, 2013 at 6:47 am

I feel thesame about the packaging but I love the almost matte opaque finish most lipsticks with that wear are thick and drying. I will check out these two shades they look beautiful.


Alice July 13, 2013 at 1:34 pm

I just bought it because of your photos! And I’m loving it! Thanks for sharing!


Reika July 13, 2013 at 3:59 pm

That’s good to know Alice! I am glad you love it too 🙂


Batul July 17, 2013 at 10:30 pm

I personally love corail in love. and for rose in love google Tony Moly cat chu wink lipstick in coral. It looks like the exact dupe 😀 (korean brand)


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